PRE-EVENT

•   Establish your goals and objectives
  
•   Create a timeline
  
•   Set your budget
  
•   Research upcoming events/shows that may provide insight/ideas
  
•   Start planning your stand design (see other resources for more detail)
  
•   Get your marketing materials ready
  

- Brochures, flyers, banners, price sheets, order forms, signage OR opt for a digital catalogue on USB or scan QR code
- Prepare your products / service pitch

 Let people know you’re exhibiting

- Email out to your database
- Get a guest blogger
- Announce on social media
- Advertise on your website
- Consider contacting attendees personally before the event

 Plan your booth staffing

- Delegate in advance
- Brief your team and ensure they understand their position on the day and your expectations (eg, a business card to everyone, collect details etc)
- Know what they are saying and doing on the day