How To Make The Most of Attending B.I.T.E Conference
Kindly supplied by Pier Marketing

At B.I.T.E, we’re all about making the most out of every experience. So check out our top tips on how to market your attendance at B.I.T.E to make this conference work that little bit harder for you.

CONTENT IS KING

Conferences are content marketing dynamite.

To begin, check-in at the event on your socials. Then tag any relevant hosts, speakers and new business contacts.

Consider a Q&A with one of the speakers or a video presentation (check first!). You could also use Facebook Live to interview a relevant business contact and capture event highlights in your Instagram story.

Also think about the content of the speaker sessions:

• How do they impact you, your business and your target market?
• Could you write about it in the coming weeks and publish as a blog on your website?

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GIVE AND TAKE

Yes, conferences are a great opportunity to network, tell people about what you do and potentially get some new leads.

But also take some time to observe, interact and listen to the other businesses at the conference:

• How are they marketing themselves?
• What messaging and sweet spots are they using to appeal to their customers?
• Are their businesses talking to a similar audience to you but don’t directly compete?
  • How are they doing it?
  • What can you learn?
  • Could you team up?

We love the new possibilities that conferences present.

 

BE HASHTAG HAPPY

#biteconference and #adaptandthrive are our official conference hashtags! Join the conversation on social media by using the official hashtags and speaker’s handles. Think about a selfie with your team or one of the presenters. Speakers and influencers use hashtags to monitor the conversation, so it’s a great way to step forward and join in.

Ensure you check yourself into the event too. This will put your brand (whether company or personal) on the map with fellow attendees while demonstrating to your followers that you’re learning/participating/well connected (or all of the above!)

GET CONNECTED

Have you connected with the person sitting next to you on LinkedIn yet? If not, why not?

Send them a personal message the next day to ensure they remember you, too – whether that be via LinkedIn, email or the good old-fashioned pen to paper.

Remember to follow your new business contacts on their social media platforms and sign up to their eNewsletter too.

DEBRIEF

Make yourself some notes for when next year’s booking form lands on your door mat (or in your inbox). We’re all about evolving and learning from experiences:

1. What worked for you on the day?
2. What could you have done differently?
3. What/who stood out to you and why?

We look forward to seeing you at another successful B.I.T.E Conference post COVID-19. Contact us if you have any queries.

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